Increasing Globalization Of Business Is Projected To Bring Bright Opportunities For Meetings, Incentives, Conferences, And Exhibitions (MICE) Market
Europe is expected to hold the dominant position in the global market owing to the increasing number of business travel. According to the Global Business Travel Association (GBTA), Germany, the United Kingdom, France, Spain, and Italy represent 70% of the European business travel market. In 2017, this market was estimated to increase by 6.8% to almost €200 billion. Major Developments: 1. In February 2021, The Singapore Tourism Board (STB) announced the launch of the SingapoReimagine MICE Virtual Show, the first such collaboration between STB and local MICE players 2. In December 2020, SOTC Travel along with Singapore Tourism Board (STB) hosted an engaging and insightful Virtual MICE event - “Growing MICE Connections, Achieving Together” for its esteemed clients 3. In February 2021, Thomas Cook (India) Ltd., launched a strategic corporate outreach – India’s first such physical MICE...