Merkle Has Launched New Stream Media To Expand Its Presence In Retail Media Network Market
North America is expected to witness tremendous growth in the near future and this can be accredited to the increasing penetration of the e-commerce industry in the region. According to the Coherent Market Insights analysis, in the U.S., retail e-commerce sales increased from 274,534 million in 2017 to 419,723 million in 2020. For example, Amazon.com, Inc., and Walmart are key players in the U.S. e-commerce industry. 1. In February 2021, Macy's has launched a media network that looks to generate an additional source of income for the department store retailer by selling ads to brands 2. In January 2020, Merkle, a technology-enabled, data-driven performance marketing agency announced the launch of New Stream Media, a solution that allows retailers to grow their digital ad revenue, create more personalized experiences for consumers, and form unique partnerships with manufacturers 3. I...