Increasing Demand for Female Hygiene to Augment the Airlaid Nonwovens Market Growth

 

Airlaid Nonwovens Market

Airlaid nonwovens have become an extremely popular product over the years. With the development of new technology and modern manufacturing processes, airlaid nonwovens has become an excellent alternative to other synthetic fibers such as polyester and nylon, which offer very low quality and durability.

Airlaid provide comfort, flexibility, and adequate absorbency for products manufactured in the hygiene and personal care segment extending from female care products to home decoration. Because airlaid nonwovens have become so popular in recent years, many leading companies have launched new lines of these products for both men and women.

Market Dynamics:

Increasing demand for airlaid nonwovens, especially in the Asia Pacific, due to the increasing population rate and low penetration of feminine hygiene manufacturers is expected to propel the growth of the airlaid nonwovens market. For instance, the current population of India is 1,387,752,969 as of Wednesday, January 27, 2021, based on Worldometer elaboration of the latest United Nations data. Moreover, in January 2021, the Ministry of Health and Family Welfare (India) announced that India's sex ratio has improved by 16 base points from 918 in 2014-2015 to 934 in 2019-2020.

Moreover, the growing adoption of non-woven fabric products, increasing investment, and increase in research and development activities is also expected to augment the growth of the airlaid nonwovens market. For instance, in January 2020, the Nonwoven Innovation and Research Centre (NIRI) made further investment in its extensive prototyping facilities with a new Dan-Web airlaid machine capable of prototyping pilot-scale samples.

The ability to manufacture a large number of end products and employ new technologies such as coating materials is expected to offer lucrative growth opportunities for players in the airlaid nonwovens market. However, low density of airlaid nonwovens (which makes it expensive to ship) is expected to restrain the airlaid nonwovens market growth.

Competitive Analysis:

Major players operating in the airlaid nonwovens market are TWE Group, Glatfelter, Ahlstrom, Hollingsworth and Vose, Kimberly-Clark, Freudenberg, ANDRITZ, and Valmet.

Major players in the market are involved in different business strategies, such as merger and acquisition, to strengthen their product portfolio or enhance their market share. For instance, in January 2021, Glatfelter signed a definitive agreement to purchase Georgia-Pacific’s U.S. nonwovens business for around US$ 175 million. Glatfelter will acquire Georgia-Pacific’s Mount Holly, NC, airlaid manufacturing business as well as a research and development pilot line for nonwovens product development in Memphis, TN.

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