Increasing Demand for Household Cleaning Products and Increasing Expenditure on Personal Care Products to Augment Growth of Sodium Percarbonate Market

Sodium Percarbonate Market


 Sodium percarbonate is used in home and laundry cleaning products. It is also used in industrial textile bleaching, for tripe bleaching, and in denture cleaners. Sodium percarbonate is used in toothpaste and as an algaecide and fungicide.

Market Dynamics

Increasing demand for household cleaning products is expected to propel growth of the sodium percarbonate market. For instance, in December 2020, a new survey conducted by Toluna and commissioned by Tide, reported that about two-thirds of the people in the U.S. are concerned about stains this holiday season and over 40% of the people in the U.S. foresee grease and oil as the biggest challenge in preparation for their holiday meal. In fact, nearly 60% say that household cleaning products, such as laundry detergent, will take up more room in their shopping cart this year.

Increasing expenditure on personal care products is expected to offer lucrative growth opportunities for players in the sodium percarbonate market. For instance, according to the U.S. Bureau of Labor Statistics, average annual expenditure on personal care products in the U.S. increased from US$ 707 in 2016 to US$ 768 in 2018. Moreover, increasing number of dentists is also expected to aid in growth of the market. For instance, according to the American Dental Association, the number of dentists in office in the U.S. increased from 199,486 in 2018 to 200,419 in 2019.

Among regions, North America is expected to witness significant growth in the sodium percarbonate market, owing to increasing expenditure on lawn care. For instance, according to the 2019 National Gardening Survey, U.S., 38% of 18-34 year-olds plan to spend more on lawn and garden activities in 2019, compared to the overall average of 29%.

Competitive Analysis

Major players operating in the global sodium percarbonate market include, Solvay Chemicals, Inc., OCI Peroxygens LLC, Hongye Holding Group Corporation Ltd., PJSC Khimprom, AG CHEMI GROUP s.r.o., Akkök Holding (Ak-Kim), Zhejiang Jinke Household Chemical Materials Co., Ltd, Wuxi Wanma Chemical Co. Ltd, Jilin Shuang ou Chemical Co., Ltd., and Jiangxi Boholy Chemical Co., Ltd.

The global sodium percarbonate market is witnessing divesture activities. For instance, in November 2020, Solvay S.A. signed an agreement with Latour Capital, a French private equity fund, to sell its technical-grade barium and strontium business in Germany, Spain and Mexico and sodium percarbonate business in Germany. 

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