Potato Chips Market Is Expected To Gain Major Traction With The Kellogg Company Partnering With Wendy’s To Launch Pringles Baconator Potato Crisps, Which Is Inspired By Wendy’s Signature Sandwich

Potato Chips Market


 Potato chips, also called crisps, are thick slices of potato that have either been cooked or deep-fried until very crunchy. They are typically served as an appetizer, side dish, or snack. Typically, potato chips are eaten by eating them without the peel, which gives them a crisp outside while maintaining their softness inside. They are widely available in any store which sells snacks, and they are usually inexpensive.

Increasing demand and production of potato is expected to drive growth of the global potato chips market. According to the Food and Agriculture Organization (FAO) of the United Nations, global potato production was around 388,191,000 tons in 2017 with China leading the production pegged at 99,205,600 tons followed by India at 48,605,000 tons. According to the same source, in 2017, potato production in the U.S. reached 20,017,400. As a result of this, the production of potato chips has increased significantly in both developed as well as emerging economies. Hence, these factors are expected to drive growth of the global potato chips market. Furthermore, rising preference for convenience food products coupled with increasing number of supermarket chains is expected to propel the global potato chips market growth in the near future.

Availability of many substitutes for potato chips combined with advent healthier alternatives such as low-fat, low-sodium, baked chips are expected to hamper the global potato chips market growth in the near future. Among regions, North America is expected to witness significant growth in the global potato chips market. This is owing to a wide range of availability of unique flavors and the introduction of newer flavors in the region. Besides, increasing demand for quick snacks is expected to propel the global potato chips market growth in the near future. Moreover, Asia Pacific is expected to exhibit a robust growth rate, owing to increasing consumption of convenience snacks in the region.

Key players involved in the global potato chips market are Burts Potato Chips Ltd, The Kellogg Company, Calbee, Inc., Herr Foods Inc., PepsiCo, Inc., Intersnack Group GmbH & Co. KG, Utz Quality Foods, LLC, The Lorenz Bahlsen Snack-World GmbH & Co KG, Kettle Foods, Inc., and Great Lakes Potato Chip.

For instance, in June 2020, The Kellogg Company partnered with Wendy’s Co., a U.S.-based fast-food chain restaurant, to launch Pringles Baconator potato crisps, which is inspired by Restaurant Company’s signature sandwich. 

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