Barley Grass Market Is About To Reap The Benefits As Green Butcher Receives Seed-Funding From Unovis Asset Management To Cultivate Organic Food Products

 

Barley grass has been a popular herb in the English countryside for hundreds of years. In fact, it was mentioned in the Domesday Book as one of the herbs grown for use. It is cultivated throughout much of Europe by peasant farmers and is an excellent source of nutrition. The name "grass" originates from Latin meaning grain, and because barley is high in protein, grass is often thought of as being a replacement for wheat for those on a vegetarian diet.

The barley grass market is growing due to rising consumer demand for barley grass, which offers several health advantages. Barley grass has a strong antioxidant concentration, making it a good choice among health-conscious customers. The consumption for barley grass is growing in line with the desire for natural foods and beverages. In February 2021, Green Butcher, an Indonesian start-up company focused on delivering meat-free food products, received a round of seed-funding from a New York-based investor, Unovis Asset Management, to cultivate plant-based foods products.

Barley grass is most commonly used as an ingredient in many juice drinks. It is also sold in health food stores frequently as a supplement that can be taken daily. It is also often sold in the form of a pill, powder, or capsule. Many natural-food stores also sell bottled juices that contain barley grass juice as a nutritional supplement. Some stores even sell special kits that enable you to easily grow your own barley grass yourself for use in juicing efforts.

Although, patients with celiac disease or other sensitivities may have certain negative effects from barley grass powder, which can cause a serious dent in the progress of the barley grass market.

Among regions, North America is performing exceptionally in the barley grass market in line with the increased health consciousness among masses to consume organic food and lead a healthy lifestyle coupled with the presence of major market players. Compatibly, rising exports of enzyme-rich crops has led the governments of the Asia Pacific region to encourage the cultivation of crops such as barley in light of the vast farming land.

In March 2021, Tanimura & Antle partnered with Green City Growers with the mutual goal to create awareness about the sources of food among communities and organizations. The growing appeal for energy drink brands among sports and fitness enthusiasts is propelling the barley grass market. The popularity of adding various tastes to barley grass is also broadening the barley grass market among adolescents throughout the world.