Increasing Geriatric Population Is Driving the Growth of the Sexual Health Market
Sexual health is an important part of a person’s physical
and mental health. According to the World Health Organization (WHO), sexual
health requires a respectful and positive approach to sexual relationships and sexuality,
as well as the possibility of having pleasurable and safe sexual experiences,
free of coercion, violence, and discrimination. Sexual health leads to a
healthy sex life without any sexually transmitted diseases, and to take
preventive measures to avoid sexually transmitted infections. The elderly
population (geriatric population) often suffer from one or more sexual
disorders, such as premature (early) ejaculation, erectile dysfunctions,
dyspareunia, and hypoactive sexual desire disorder, among others.
Thus, with the increasing geriatric population worldwide,
the prevalence/incidence of sexual disorders is also increasing, driving the
growth of the sexual health market. According to WHO, the world's population
aged 60 years and older is expected to total 2 billion by 2050, up from 900
million in 2015? Moreover, the sexual health market is gaining huge traction
due to the emergence of COVID-19 (pandemic), an infectious disease caused by
the newly discovered coronavirus. According to the analysis from Save the
Children, disruption due to COVID-19 could lead to 23,000 extra teenage
pregnancies by the end of 2020.
To combat this, in June 2020, Sierra Leone launched an
innovative, interactive game app for boys and girls which provides reliable
information on sexual health as well as how to stay safe from the coronavirus. Furthermore,
growth of the sexual health market, in the Asia Pacific, is mainly driven by
the increasing prevalence of sexual disorders, increasing geriatric population,
and increasing awareness among people about the sexual health. For example, in
June 2018, the Indian Medical Association (IMA) launched a nationwide sexual
health program aimed to eradicate the social taboo related to sexual medical
conditions.
IMA also planned to release e-bulletins on male and female
sexual dysfunction and encourage sessions once in three months for doctors in
its branches across India. The idea was to focus on medical problems related
with sexual health. However, side effects associated with drugs used to treat
sexual dysfunctions, such as hearing loss, visual changes, facial flushing, and
long-lasting erection, may hamper demand, as well as the sexual health market growth.
Moreover, increasing cases of untreated or undiagnosed sexual health problems
may restrain growth of the market. Regional segmentation of the sexual health
market includes North America, South America, Asia Pacific, Europe, the Middle
East, and Africa.
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