Increasing Sale Of Smartphone Across Emerging Countries Is Propelling The Growth Of The Bulk SMS Marketing Services Market

 

Bulk SMS Marketing Services Market

Bulk SMS Marketing Services, also known as Bulk Text Message Marketing (BSM), is the process of sending short key-word-rich messages to a large number of mobile phone users in a short interval of time. The aim of this marketing tool is to create substantial customer satisfaction and brand loyalty through its ability to increase sales. Bulk SMS services help businesses and other organizations in selling their products and services to the masses on a large scale, by leveraging the power of the Internet and mobile phones. It has also helped businesses attain new market territories and improve profitability. This service helps companies gain more ROI and tap into new and potential markets.

The increasing adoption of artificial intelligence for bulk SMS services is driving the growth of the bulk SMS marketing services market. The growing need for enhanced communication service with customers is encouraging manufacturers to implement the smarter solution, thus fueling the growth of the market. Moreover, AI chatbots can send personalized messages to multiple customers at the same time in order to increase the engagement of the customers. This is further projected to foster the growth of the market. Furthermore, the increasing sale of smartphones around the globe is again stimulating the growth of the SMS marketing services market.

The Asia Pacific is projected to gain significant growth over the forecast period and this is attributed to the increasing penetration of smartphones in the region. According to the India Brand Equity Foundation, India’s smartphone market grew by 14.5 percent year-on-year with a shipment of 142.3 million units in 2018. India is expected to have 829 million smartphone users by 2022. In 2019, India is expected to manufacture around 302 million handsets

Key Developments:

1.      In March 2020, -EZ Texting, the SMS marketing software for business has announced its Agency Partner Program, which allows marketing and advertising agencies to use the EZ Texting platform to provide text marketing services to their clients

2.      In November 2017, CleverTap, the provider of a mobile analytics and user engagement platform announced their partnership with Exotel’s cloud telephony solution as part of their holistic product offering. With this partnership, CleverTap’s diverse range of clients can engage with users via SMS in a more timely, personalized, and effective manner

3.      In January 2020, Yotpo has announced its acquisition of SMSBump, the most complete SMS marketing solution designed for eCommerce brands, was announced by Omri Cohen, COO& Cofounder, Yotpo

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