APAC Heart Health Functional Food is Gaining Significant Popularity among Consumers with its Wide Range of Benefits

Heart Health Functional Food


 Functional foods are defined as products that contain a range of food ingredients that can provide health benefits beyond just basic nutrition and are designed to provide greater benefits than with a typical vitamin or mineral supplement. While it is possible to get the necessary nutrients from a well-balanced diet, one cannot take supplements or functional foods for heart health without taking into consideration the risks. The use of APAC heart health functional food has increased over the years due to rising prevalence of heart diseases. According to the Centers for Disease Control and Prevention (CDC), around 655,000 U.S. citizens die from heart disease each year, while around 18.2 million adults aged 20 years and above have coronary artery disease (CAD).

For example, whole grains are excellent sources of dietary fiber, but they also can contribute to high blood pressure and heart health issues, according to most health experts. However, research has shown that certain types of whole grains, such as bran and amaranth, can slow down the process of cell aging and boost circulation. Other studies have indicated that whole grains and bran contain soluble fiber, which is known to lower cholesterol levels and aid in cardiovascular health. For those who do not consume enough dietary fiber, adding a bran supplement to their diet may help them maintain healthy cholesterol levels.

Similarly, there are some products that can provide a number of APAC heart health functional food choices that are missing from your everyday shopping cart. One example is the Chinese Yaupon Wheat product type. This wheat not only provides a rich source of beta-glucan, but it has been shown to reduce cholesterol levels and increase the HDL or good cholesterol in the body. This means that people with high cholesterol levels could benefit from using this wheat product type on a regular basis. A recent Ken Research report titled Singapore Nutraceutical (Vitamin and Dietary Supplements, Functional Food and Beverages) Market Outlook to 2023 - Maturing Market backed by Demand from Millennials for Multivitamins and Minerals” suggests there is a major shift from health supplement to the preventive diet.

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