Global Ketones Market Is Expanding Rapidly With Industry Leader Genius Gourmet Announcing The Launch Of Ready-To-Drink Keto Shake In Chocolate Flavor

Ketones Market


 Ketones (naturally occurring fats) occur in the human body at very low levels. Normally, ketones are stored in the fat cells as a reserve for immediate use when carbohydrates in the diet or energy are not available quickly. Ketones are often used as a short term weight loss aid by athletes and bodybuilders who find it difficult to control their body weight while going through physical stress such as extreme training or muscle building. Moreover, ketones can also be used as a natural appetite suppressant.

Increasing launch of new Keto supplement products is expected to drive growth of the global ketones market. Key players in the market are focused on launching novel keto supplement products, in order to expand their product portfolio and gain a competitive edge in the market. For instance, in October 2019, Power Co. Nutrition launched two keto diet supplements ‘Keto Advanced Energy’ and ‘Keto Relax PM’ that intended to be used with smart nutrition exercises for the best results. Similarly, in May 2019, Design for Health (DFH) launched its first-line of ketogenic-focused products including Allulose, an ultra-low calorie sugar naturally found in figs and jackfruit. Hence, such factors are expected to drive growth of the global ketones market. Furthermore, increasing consumption of convenience food and rising health consciousness among consumers is expected to propel the global ketones market growth in the near future. Besides, rising use of ketones in the beverage industry is expected to boost market growth.

High price associated with ketone supplements and side-effects related consumption of ketones is expected to hamper the global ketones market growth in the near future. However, high growth potential in emerging regions such as Latin America and Asia Pacific can present lucrative growth opportunities in the global ketones market. Among regions, Asia Pacific is expected to witness significant growth in the global ketones market. This is owing to growing industrialization in emerging economies including China and India and high growth of chemical industry infrastructure. Furthermore, North America is expected to register a robust growth rate, owing to the presence of innovative ketone-based food products.

Key companies operating in the global ketones market are Perfect Keto, Keto and Company, HVMN Inc., Boli Naturals, BPI Sports, Know Brainer Foods, Ancient Nutrition, Pruvit Ventures, Inc., Sapien Body, Nutrex Research, Volkem Chemical LLP, Ketoneaid Inc., and Zenwise Health.

For instance, in November 2020, Genius Gourmet, a U.S.-based company, launched ready-to-drink Keto Shake in chocolate flavor.

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