Increasing Demand for Fresh Fruits to Augment the Fruit Packaging Market Growth

 

Fruit Packaging Market

The fruit packaging has seen tremendous growth over the years and has become an essential part of the global economy. Fruit packaging offers protection against contamination, moisture loss, and damage. Fruits have a low shelf life after harvesting, to maintain the freshness and enhanced shelf life, packaging plays an important role. Fruits are stored and packaged into a wide variety of packaging solutions such as clamshells, punnets, trays, crates, wraps, pouches, among others. Manufacturers are focused on developing packaging products that help in retaining the freshness of fruits along with increasing their shelf life.

Market Dynamics:

Increasing demand for innovative packaging solutions for both soft and hard fruits is expected to propel the growth of the fruit packaging market. For instance, in June 2020, Smurfit Kappa launched Thermo Box, an innovative and sustainable new pack to replaces EPS plastic packaging material for the frozen food packaging. It is a sustainable paper-based alternative that can give the same result.

Increasing production of fruits and increasing demand for fresh fruits worldwide is expected to augment the growth of the fruit packaging market. Moreover, the growth of the packaging industry is also expected to fuel the growth of the fruit packaging market. India's packaging industry is expected to witness an outstanding growth during 2016-21, and anticipated to reach US$ 72.6 billion by FY20, according to the Associated Chambers of Commerce and Industry of India (ASSOCHAM).

Significant growth in the e-commerce sector is expected to offer lucrative growth opportunities for players in the flexible foil packaging market. For instance, according to India Brand Equity Foundation, the e-commerce market in India is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017. 

Competitive Analysis:

Major players active in the fruit packaging market are Amcor Limited, Sealed Air Corporation, Linpac Packaging Limited, International Paper Company, Bemis Company, Inc., Mondi Group Plc., Sonoco Products Company, Cascades, and Smurfit Kappa Group Plc.

In June 2020, Cascades launched a new range of Cascades FreshTM packaging products for fruits and vegetables to meet the needs of this key industry while also addressing consumers’ concerns about the environmental footprint of their foodstuffs.

In June 2020, Hamdard Laboratories India launched ‘ready to drink’ products, fresh fruit juices, milkshake in new packaging, to expand its product portfolio.

In August 2020, the United Kingdom-based supermarket Asda launched fully recyclable blueberry punnet and film lid, equating to an estimated 5.5 million recyclable packs annually.

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