Increasing Demand for Smokeless Products to Augment the Smokeless Products Market Growth

 

Smokeless products contain tobacco or a mixture of tobacco that can be chewed, inhaled, or sucked. Dissolvable tobacco, Snus, snuff, and chewing tobacco are some of the different types of smokeless products that are available in the



market. Whereas humectants, alkaline agents, salt, fruit juices, sweeteners, and flavoring agents are some of the ingredients used in smokeless products. The smokeless products also contain plant material (non-tobacco) such as non-tobacco condiments, catechu, betel leaf, areca nut, and spices. Owing to life threatening effects of tobacco such as cancer, consumers prefer to use smokeless products such as tobacco-free and nicotine-free tobacco pouches.

Market Dynamics:

Increasing demand for smokeless products, due to lower risk to health, pleasant taste, lower cost, and convenient use as compared to smoking or tobacco products, is expected to propel the growth of the smokeless products market. For instance, in October 2020, Kaival Brands Innovations Group, Inc. announced the launch of the Bidi Nicotine Pouch to provide a premium smokeless nicotine experience to its users. The Bidi Pouch is made from a tobacco-free nicotine formulation packed into an on-the-go pouch.

Moreover, growing consumer inclination towards different flavored products (such as berry, cinnamon, saffron, vanilla, and apple) due to the increasing adoption of trendy lifestyles is expected to augment the growth of the smokeless products market. For instance, according to the Centers for Disease Control and Prevention (CDC), the United States, tobacco companies spent around US$ 9.06 billion marketing cigarettes and smokeless tobacco in in 2018.

However, the ban on smokeless tobacco products is expected to restrain the growth of the smokeless products market. For instance, in October 2020, Ahmedabad (India) tackled the transmission of COVID-19 with the ban on smokeless tobacco products and spitting in public.

Competitive Analysis:

Major players operating in the smokeless products market are Dholakia Tobacco Pvt. Ltd, Japan Tobacco Inc., AG Snus, Turning Point Brands, Inc., Imperial Brands PLC, Swisher International, Inc., Swedish Match AB, DS Group, British American Tobacco PLC., and Altria Group, Inc.

Major players in the market are involved in different business strategies, such as mergers and acquisitions, to enhance their market presence. For instance, in 2019, Altria Group acquired an 80% stake in Burger Sohne Holding AG to expand its smokeless tobacco product portfolio.

Moreover, in 2019, The United States Food and Drug Administration (FDA) announced that, for the first time, it has authorized the marketing of products through the modified risk tobacco product pathway. The authorizations are for eight Swedish Match USA, Inc. Snus smokeless products sold under the General brand name.

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