The Global Automotive Auxiliary Heater Market Continues To Grow Owing To the Huge Demand from Automobile Industries across the World for Making Electric and Hybrid Vehicles Based On Consumer Demands
An automotive auxiliary heater is a device that is used to provide the necessary heat to various parts of the vehicle. Depending on the type of auxiliary heater users choose, they will be able to provide vehicles with warmth in extremely cold weather or to keep the engine warm in hot weather. There are two types of auxiliary heaters to choose from. The first type is a portable one and the other is an in-line heater. Since there are numerous types of heaters on the market, it is important to first determine the specific reason why anyone would be needing this device. If they want to keep their vehicle cool during the hot summer months, some heaters can be used to keep the car from getting too hot. For instance, if anyone is traveling with a large group of people, they may want to look into purchasing a portable heater since they wouldn't want everyone to become uncomfortable. If someone is using their vehicle as an alternative power source, then they need to look into purchasing an in-line heater because they are more efficient in terms of power distribution.
Market Dynamics
The
main factor driving the growth of the automotive auxiliary heaters market is
the increasing demand for electric vehicles worldwide. For instance, according
to a May 2019 report by the Global EV Outlook, 0.36 million new battery
electric vehicles (BEV) were sold in 2018 in North America. Automotive
auxiliary air heaters are mainly used in electric vehicles because the waste
generate degenerated by these vehicles is insufficient for heating purposes.
Furthermore, the rapid increase of demand across the developing nations is also
estimated to propel the market growth of automotive auxiliary heaters.
However,
the cost of the automotive auxiliary heaters and the maintenance are the main
restraining factors hindering the market growth.
This
market is distributed in five regions that include North America, Europe,
Asia-Pacific, Middle East, and Africa, and Latin America. Among these, North
America is expected to hold a bigger share of the automotive auxiliary heaters
market owing to the demand for electric as well as traditional automobiles in
the region. For instance, according to National Highway Traffic Safety
Administration in 2019, approximately 17.1 million vehicles were sold in the
U.S. low unemployment rate, available credits and healthy consumer sentiments
in the region are also expected to propel the market growth of automotive
auxiliary heaters. The market in the Asia Pacific is estimated to witness
significant growth owing to the emergence of middle-income groups and constant
governmental support in developing nations such as India and China.
Competitive
Analysis
Major
players operating in the global automotive auxiliary heater market include
Webasto Group, Robert Bosch GmbH, MAHLE Behr, KLC Corporation., HELLA GmbH
& Co. KGaA, Hebei Nanfeng Automobile Equipment (Group) Co. Ltd,
Eberspächer, DEFA, DBK Group, and BorgWarner Inc.
In
2020, RoadPro launched a new Back Seat Heat Plus 1100 BTU 12V Truck Heater. In
March 2019, the Indian government launched the second stage of the 'Faster
Adoption and Manufacturing of Electric Vehicles in India' (FAME India) scheme,
which is expected to reduce the price of electric and hybrid vehicles in the
region.
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