Luxury Sunglasses Market Continues To Expand As Major Industry Player Barton Perreira, LLC Entered Into A Licensing Agreement With EON Productions For The 25th Installment Of The James Bond Franchise

 

Luxury Sunglasses Market

Sunglasses are an eye accessory that is widely used by people of all ages and sex to modify the way their eyes look like. Sunglasses have been classified into two major categories: standard glasses and contact lenses. Prescription glasses are those designed for people with presbyopia, which is a vision disorder in which the person cannot see objects at different distances. Standard glasses are designer glasses that are designed to alter the way in which the eyes look like.

Increasing number of consumers with higher purchasing power is expected to drive growth of the global luxury sunglasses market. Disposable income across the globe in both developed and emerging economies has increased significantly over the years. According to the Organisation for Economic Co-operation and Development (OECD), in 2017, the gross adjusted disposable income in the U.S. was US$ 50,444 per capita increasing from US$ 45,960 per capita in 2014. According to the same source, gross adjusted disposable income in Germany was around US$ 42,173 per capita in 2019, increasing from US$ 35,492 per capita in 2015. As a result of this, consumers are increasingly purchasing luxury sunglasses. Hence, such factors are expected to drive growth of the global luxury sunglasses market. Furthermore, rising eye health awareness among consumers is expected to propel the global luxury sunglasses market growth in the near future.

Growing popularity of eye corrective surgeries combined with rising share of counterfeit products is expected to hamper the global luxury sunglasses market growth in the near future. Among regions, Europe is expected to witness significant growth in the global luxury sunglasses market. This is owing to the presence of major market players such as Safilo Group, Luxottica, and more in the region. Furthermore, Asia Pacific is expected to register a robust growth rate, owing to rising number of e-commerce platforms selling luxury eyewear in the region.

Key players operating in the global luxury sunglasses market are Balenciaga, Tom Ford International LLC, Barton Perreira, LLC, Ralph Lauren Corporation, Brioni S.p.A, Prada S.p.A (Prada Holding S.p.A), Bulgari, Burberry Group PLC, Prada S.p.A., Calvin Klein Inc., Cartier International SNC, Giorgio Armani S.p.A., Porsche Design, Dolce & Gabbana Srl, and Christian Dior Couture.

For instance, in December 2019, Barton Perreira, LLC entered into a licensing agreement with EON Productions for the 25th installment of the James Bond franchise, No Time To Die (movie) since the eyewear partner featured in the film.   

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