Packaging Printing Market Is Expanding Rapidly With CCL Industries Completing The Acquisition Of Graphic West International Aps, A Provider Of A Specialized Digital Printer For The Pharmaceutical Sector

Packaging Printing Market


 Packaging Printing is a branch of the advertising industry that has been around for years. It involves the production of physical product packaging materials like boxes, pouches and sleeves. It mainly deals with the promotion of new products and brands. It is a very profitable sector and has many applications in the market. Here we are exploring some of the applications of Packaging Printing and Digital Printing. Since the competition in the market, regardless of any sector, has increased, businesses require creative packaging solutions to create brand awareness and attract more and more consumers. For such demands, businesses are exploring potential printing solutions that gain consumers’ attention and increase their sales. Such factors are can stimulate growth of the packaging printing market in the near future.

Recently, in August 2020, CCL Industries Inc., a Canadian packaging solutions company, acquired West International ApS, a provider of the specialized digital printers for the pharmaceutical sector.

For many years, various end-use industries have been in a dire need of innovative printing. Businesses want to attract potential consumers for which they require novel printing technology that would advertise their product in a better way. Since there is a high demand for innovative printing, many technology companies have come up with possible solutions. Recently, in August 2020, Avision, a brand of Fujisan Technologies Ltd., launched new innovative printing solutions to strengthen their portfolio in the Indian market. Similarly, in November 2020, Xerox Corporation introduced a suite of production print innovations, which includes new presses, AI-enabled printers, and automation features. Thus, the advent of such innovative printing technologies can favor growth of the packaging printing market significantly.

The uses of Digital Printing are widespread. It can be used for a wide range of products. It involves the use of computer technology to reproduce high-resolution images on any surface, including paper, plastic, and metal. The best way to apply the required coating is by spraying the ink onto the required surface with a small gun-like device called a plate. This will then bond the ink to the surface. Regardless of many driving opportunities, the market growth stumbles due to variables such as high capital investment and stringent regulatory policies in packaging and printing industry. Such challenges can inhibit growth of the packaging printing market significantly in the near future.

Digital Packaging Printing can be used for food service products like ice packs, gel candles, sachet packets, deodorant packets, tampons, pads, toilet paper, and table towels. In addition to offering competitive pricing and long shelf lives, they are environment friendly and are FDA approved. The demand for pouches, shrink sleeves, higher-quality packaging, and diversified food products have increased massively over the years in developed regions such as North America. Besides, the U.S. is home to some prominent companies in the printing industry such as International Paper Company, Avery Dennison Corporation, and others, which could boost regional growth of the packaging printing market.

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