Pasta Market Is Expected To Witness Massive Growth With Industry Leader Conagra Brands, Inc. Introducing New Classic Italian Pasta Varieties Namely Bertolli Modern Italian Pasta Skillsets

 

Pasta Market

Pasta is a kind of food usually made of a dry dough of wheat flour combined with eggs or water, rolled into thin sheets, cut into long pieces, and baked or fried. It is one of the most popular foods in Italy, and in many other countries in the world. It is a staple food for most Italian people, especially on Sundays. They enjoy having a large bowl of pasta dishes during this time, which they usually eat with meat or fish. The pasta that most Italians like to eat is called spaghetti. Spaghetti comes in various shapes and sizes, although it is usually just a bowl of noodles. In the early days, this was mainly created as a last meal before leaving home for the Sunday service.

Increasing demand for convenience food products is expected to drive growth of the global pasta market. Rising urbanization and increasing population of working women have increased the demand for convenience food in both developed and emerging economies. As a result of this, major food processing brands are launching novel and ready-to-eat pasta in numerous varieties. For instance, in July 2020, Conagra Brands Inc., a U.S.-based food company, launched Birds Eye Meatless Lasagna with Gardein Plant-based protein. Furthermore, in February 2021, THIS, a U.K.-based vegan brand, introduced Arrabiata Pasta, a classic Italian dish. Hence, such factors are expected to drive growth of the global pasta market. Furthermore, rapid growth of the foodservice industry is expected to propel the global pasta market growth in the near future.

Stringent competition in the market due to the presence of well-established players is expected to hamper the global pasta market growth in the near future. However, rising demand for clean-label products can provide major business opportunities for market players in the near future. Among regions, Europe is expected to witness significant growth in the global pasta market. This is owing to the fact that pasta is one of the primary staple foods in European counties. Furthermore, North America is expected to register a robust growth rate, owing to rising popularity of pasta across the region.

Key players involved in the global pasta market are General Mills, Inc., Barilla G. e R. F.lli S.p.A., Conagra Brands, Inc., Thai President Foods Public Company Limited, Quinoa Corporation, Del Monte Foods, Inc., Ebro Foods, S.A., Ajinomoto Co., Inc., Unilever, and Nestlé S.A.

For instance, in July 2019, Conagra Brands, Inc. launched Bertolli Modern Italian Pasta Skillsets.  

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