Teeth Whitening Products Market to Witness Robust Growth during the COVID-19 Pandemic

Teeth Whitening Products Market


 There are many teeth whitening products, such as whitening toothpastes, over-the-counter gels, rinses, strips, and trays available in the market. Teeth whitening is ideal for people who have healthy, unrestored teeth and gums. Teeth whitening products can be bought over-the-counter, dispensed by dentists for home-use, or applied by dentists in a dental clinic. Teeth with worn enamel or individuals with gum disease usually go through a tooth-whitening procedure. Thus, the teeth whitening products market has been rising steadily in the recent years.

The outbreak of COVID-19 has brought increasing attention to personal hygiene and home-based dental aesthetics. No exception that the pandemic has changed the way in which the global population has access to health care and dentistry. The safety measures imposed by many governments across the world have resulted in the strict closure of the market. As a result, the demand for teeth whitening solution has increased. The availability of a wide range of teeth whitening products on online platforms and over the counter has increased their adoption and impacted the teeth whitening products market growth positively during the pandemic.

Moreover, with increasing demand for oral products and increasing consumer awareness about oral hygiene, the demand for teeth whitening products is also increasing. Good oral hygiene is considered the best way to avoid airway infections in patients, especially those with COVID-19. The above-mentioned factors are expected to significantly impact the teeth whitening products market growth. Due to increasing demand, many companies are focused on launching innovative and technologically advanced products to strengthen their foothold in the teeth whitening products market.

For instance, in September 2020, Crest launched it’s first-ever leave-on teeth whitening treatment; new Crest Whitening Emulsions starts working instantly to deliver 5X more active hydrogen peroxide, whitening teeth with virtually no sensitivity. The product can be applied in seconds throughout the day and absorbs quickly. Moreover, in February 2020, Procter & Gamble Co. launched a new teeth-whitening applicator that looks like a pen and remove surface stains on your choppers kind of like Tide to Go Stain Remover works on clothes. The precision applicator is designed to brighten smiles for people in a rush.

The demand for teeth whitening products worldwide gained popularity in recent years. It has become almost hassle free for those who wish to whiten their teeth with a wide variety of products in the market. The improvement in product efficacy achieved through advances in technology enables premium brands to compete by offering superior therapeutic benefits and product features. For instance, in August 2020, Colgate launched its new Colgate Optic White Overnight Teeth Whitening Pen designed to brighten your smile while you sleep. The advanced whitening technology removes 15 years of stains in just week.

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