The Emergence of COVID-19 To Augment the On-the-go Breakfast Packaging Market Growth

 

On-the-go Breakfast Packaging market

On-the-go breakfast packaging is an advanced packaging solution that offers convenience as well as easy transportation. Many packaging options are available in the market that provides appealing values to products from various industries. This type of packaging can be classified into jars, bottles, rigid boxes, trays, wraps, films, cans, sachets, pouches, and more. On-the-go breakfast packaging is used to pack on-the-go breakfast products such as egg meals, beverages, bakery products, sandwiches, cereal meals, etc. The demand for on-the-go breakfast is high among millennial consumers owing to busy lifestyles.

Europe is a potential market for on-the-go breakfast packaging, due to the increasing demand for innovative packaging concerning breakfast cereals and the presence of a large urban population. For example, in August 2018, General Mill’s and Nestlé launched on-the-go cereal in the United Kingdom. Thus, with the increasing demand for on-the-go breakfast, the demand for innovative packaging solutions is also increasing, driving growth of the on-the-go breakfast packaging market. For example, in September 2020, Amcor launched recyclable flexible retort pouch for consumer products, such as wet pet food, baby foods, pre-cooked soups, and ready-meals, to improve the environmental footprint of packaging up to 60%.

Market players are focused on developing innovative packaging solutions to meet increasing demand and to improve the environmental footprint. For example, in 2019, Nestlé launched YES! Snack bars in a new recyclable paper wrapper. Moreover, in January 2020, Nestlé planned to invest around US$ 2.09 billion to lead the shift from virgin plastics to food-grade recycled plastics and to accelerate the development of innovative sustainable packaging solutions. The increasing demand for ready-meals and increasing adoption of innovative packaging solutions will aid in the on-the-go breakfast packaging market growth.

Some of the key factors fueling the on-the-go breakfast packaging market growth are growing number of women in the workforce, increasing expenditure on prepared foods, rising trend of single households, increasing trend of consumption of convenience foods, and the increasing awareness among people about additional health benefits, especially the organic one, bolstering the demand for packaging solutions. The on-the-go breakfast packaging market is witnessing demand for new packaging designs and materials to meet the consumers’ demand for ready-to-eat products.

Moreover, the outbreak of COVID-19 has offered some growth opportunities to the on-the-go breakfast packaging market, as new measures imposed by many governments worldwide have forced brands to revitalize new delivery channels and strategies. These should considered when planning for new packaging solutions in the on-the-go breakfast packaging market.

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