Asia Pacific Halal Cosmetic Market to Witness Robust Growth Due to the Increasing Awareness Regarding the Use of Halal-Certified Products
Halal cosmetic simply refers to makeup or skincare products that do not contain any ‘Haram’ ingredients such as animal fats and by-products or alcohol. These products can be classified into color cosmetics, fragrances, hair care, and skin care products. In simple words, these products are free from ingredients that are forbidden by the Islamic religion. Moreover, in Malaysia, Halal cosmetics are certified by the Islamic religious department. Thus, there is an increasing demand for Halal cosmetics among the both Muslim and non-Muslim populations or in Asian countries, such as Turkey, Saudi Arabia, Malaysia, Indonesia, and UAE.
Moreover, the Asia Pacific halal cosmetic market is
witnessing robust growth due to growing demand for Halal cosmetic products in
the region. In APAC, there is an increasing demand for color cosmetic products,
such as lip care, eye care, face care, nail care, etc. from the consumes.
Furthermore, the growth of the Asia Pacific halal cosmetic market, in Southeast
Asia region, is mainly driven by the growing Muslim population. For instance, in
Southeast Asia region, Indonesia has the largest share of Muslims and also has
the world's largest Muslim population, with an estimated 229.6 million Muslims.
Furthermore, growing awareness among people about the use of
halal-certified products is also likely to be one of the major factor driving
the Asia Pacific halal cosmetic market. As a result, manufacturers have started
introducing Sharia-compliant products. For instance, in February 2020,
Dubai-based Shade M Beauty launched a range of 15 matte liquid lipstick (that
are clean, halal-certified, PETA approved vegan, and cruelty-free) to cater to
diverse group of consumers within the niche but growing halal market. Moreover,
as a continuing trend, manufacturers are investing in the segment to expand
their existing product portfolio and regional footprint.
India is considered as a hub of exports for halal cosmetic
products worldwide, from Malaysia, Saudi Arabia, Bangladesh, and the UAE,
which, in turn, is also expected to augment the Asia Pacific Halal cosmetic
market growth. India has a high Muslim population, rapid urbanization and
growing standards of living have boosted the cosmetics market in India. India
is home to 10.9% of the world's Muslim population. Muslims represent a majority
of the local population in Jammu and Kashmir (68.3%) and Lakshadweep (96.2%).
However, trust issues associated with such products due to lack of standards,
as well as certification bodies that regulate the use of these products are
expected to hamper the Asia Pacific halal cosmetic market growth.

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